NFA Technologies Sdn Bhd participated in MIHAS 2023 last week, a prestigious event that took place from the 12th to the 15th of September 2023. The excitement began even before the main event, with a one-day INSP (International Networking and Sourcing Program) on the 11th of September, organized by MATRADE. This program gathered importers from around the world who were eager to explore opportunities for importing Malaysian Halal products. During this preliminary event, NFA Technologies Sdn Bhd engaged with numerous potential buyers and importers, both locally and internationally.
MISMIS® local to global brand
The focus is on our brand MISMIS® Natural Oral Care. We also provide private labelling for clients who prefers to have their own brand. NFA Technologies Sdn Bhd was honored to be part of the collaborative booth with the Malaysian Cocoa Board. The booth’s design, though simple, proved to be highly attractive and successful in drawing in a steady stream of curious visitors eager to learn more about Mismis.
During the four-day event, NFA Technologies offered complimentary toothpaste samples to visitors who took a moment to complete a brief survey. This engagement not only helped spread awareness about MISMIS® but also provided valuable insights into customer preferences on oral care usage.
In an exciting turn of events, MISMIS® was shortlisted for the prestigious MIHAS Innovation Awards 2023, although luck didn’t favor us in the end. Despite this, the overall impact of the event was undoubtedly positive and no doubt we shall try again next year.
NFA Technologies Sdn Bhd wishes for the event to be held again next year, with a particular for it to take place at the KLCC (Kuala Lumpur Convention Centre). This venue, we believe, has proven to attract larger crowds compared to previous years at MITEC. With the event’s success and the promising leads gathered at MIHAS 2023, MISMIS® hopes to flourish and is optimistic about securing orders based on the connections made during this remarkable event.
For more information about MISMIS®, click here.